Fri 3 Oct 2025: TikTok: time to get your Gen Z on!

Description

Training & Networking - TikTok: time to get your Gen Z on!

This session is suitable for mid to senior level fundraisers with strategic responsibility, either with or overseeing specialisms in individual giving and social fundraising, and for sole operators covering both comms and fundraising functions for their charities.

Synopsis:
Z are deemed a mystery to many of us. What are they passionate about? What makes them tick? And most importantly, how can you reach them, and turn them into loyal supporters?

In this session, we’ll de-mystify this elusive group of donors, and look at strategies for how charities can and do successfully engage them. And as the name suggests, we’ll of course be looking at one of the world’s fastest growing channels, TikTok - and what your charity can do to add value, demonstrate impact and most importantly of all, inspire action amongst young people.

Presented by Rebs Curtis-Moss:
For the last fifteen years, Rebs has worked with some of the biggest charities in the UK and Scotland in a range of strategic digital engagement, social media and fundraising roles. Most recently, they’ve worked with the RNLI as Senior Social Media Manager, and with Shelter as their Social Media Manager. They now work as a Consultant, offering a wide range of consultancy, training and content creation services for charities of all sizes.